The public interest in ESteem’s pictorial episode in the KBS 2TV entertainment program “사장님 귀는 당나귀 귀” broadcast on the afternoon of the 7th is hot.

In the representative episode of ESteem Kim So Yeon, the behind-the-scenes video footage of ESteem’s models was revealed along with the news that she became the sole distributor of the global nail specialist brand’INCOCO’.

On this day’s broadcast,’INCOCO’ held a conference for brand video advertisement shooting, model selection, and even the appearance of the shooting site, which caught the eye. In this shooting, which was conducted with the concept of’career woman’ differentiated from the existing nail beauty advertisements, ESteem’s top model and photographer Lee Hye Seung, Hwang Jun Young aimed at unisex trends, and Lee Ji returned to model in 5 years I could see Min’s shooting.

Lee Hye Seung at the commercial shooting site captured the career of photographer Hi-sun in a video story and attracted attention with dreamlike charm with top model-like force. Lee Hye Seung, who received attention as a manicured mask after winning a gorgeous debut after winning the nation’s first nurturing survival Mnet’I AM A MODEL3′ in 2007, overwhelmed viewers with her own mysterious mood.

Hwang Jun Young also showed a look of a global model that is active in Korea as well as overseas, showing a 180-degree different look at the start of shooting. It was an incredible variety of concept poses that the nail beauty advertisement was the first to be able to inspire even the actors who said, “It’s too good”.

Lee Ji Min PD, who has shown the appearance as a stage director in ESteem Works, a fashion professional production through’사장님 귀는 당나귀 귀’, has been selected as the’INCOCO’ model by Kim So Yeon’s representative on this day and re-debuted as a model again by the director The scene was presented.

At the same time as winning the On Style ‘도전! 슈퍼모델 코리아’ , Lee Ji Min, who became a stage director after acting as a domestic attention model, showed the model in 5 years through the’INCOCO’ advertisement, and despite the gap, it was an advertising concept. He expressed the appearance of’a career woman working passionately’. In addition, it was revealed that the costumes worn on the scene on the day were the ones that appeared on the fashion show directed by Lee Ji Min, and it was even more impressive to the viewers and fans who watched her debut.

Advertisement video of Lee Ji Min PD is currently available on INCOCO’s official YouTube and SNS channels, and Lee Hye Seung will be released on the 11th starting with Lee Ji Min.

‘INCOCO’, in which ESteem is the sole distributor of Korea and develops branding, was officially launched on the Korean market on the 4th and developed the world’s only’stick manicure’, which is a cosmetic company that has revolutionized the manicure in the US, European and Asian markets. ‘INCOCO’, a real nail brand that is quick and easy, and minimizes nail damage beyond the limits of manicure based on unique technology, proposes a new nail trend to consumers with the slogan of 100% real speed manicure that no longer needs to be dried. Doing. Meanwhile, INCOCO Mall is holding various events for new members and first-time customers to commemorate the renewal launch.

– Google translation.