ESteem MZ generation models are at the center of the so-called ‘multi-persona’ trend that actively expands the field of activity beyond the main job. Among the models belonging to ESteem, there are a total of 6 members including ROZY, Min Joon Ki, Irene, Jung Ha Young, JUNO, and Cha Soo Min.

ROZY, the first virtual influencer in Korea, who was recently selected as a model for Shinhan Life’s integrated advertisement, is active as an influencer, model, and editor of the fashion magazine W Korea. Attention is paid to her new content and influence that she will show in the future as she is rapidly growing, showing her free activities without the limitations of time and space.

Model Min Joon Ki expresses his thoughts as a singer-songwriter and singer through music. After releasing her fourth single album ‘주말엔’ in May, he directly participated in writing and composing the lyrics, showing his original musical color. He is continuing his steady activities, not only on his own album, but also on other artists’ albums, including featuring in collaborations.

From top model and global fashion influencer to CEO of fashion brand ‘Ireneisgood’, various icons, Irene, are demonstrating their presence within the category of fashion. His brand ‘Ireneisgood’ is loved enough to give presentations at the world’s four major fashion weeks, and in 2016, he was selected as one of the ‘Most Influential People Under 30’ by Forbes Asia in 2016. He was also selected as the ‘next-generation leader who will change the world’. Now without Irene, the fashion industry has an unimaginable impact.

Jung Ha Young, who won runner-up in last year’s web entertainment ‘고등학생 간지대회2’, is communicating with the public by presenting various fashion contents, including daily vlogs, on his YouTube channel. Sharing her unique ingenuity through her videos, Jung Ha Young is rapidly emerging as an icon for her teens with her own ‘Jet Generation’ sensibility.

JUNO is a model, a creative director of a fashion brand, and a lyricist, crossing fashion and music genres. Launching the fashion brand ‘CHIN DOWN’ and styling in various fields such as shows and music videos, he is not only distinguished in the fashion industry, he is also active as a lyricist for numerous musicians’ albums, including Jooyoung, Primary, Heize, MONSTA X, and URBAN ZAKAPA. .

In addition, model Cha Soo Min, who is playing an active role as a defender through the SBS entertainment program ‘골 때리는 그녀들’, which has recently attracted a lot of attention, is also rapidly emerging as a broadcaster. The public’s anticipation is rising for Cha Soo Min, who is exuding a unique charm with the modifier of ‘차미네이터’ in ‘골 때리는 그녀들’.

It is worth paying attention to the various moves of ESteem’s creative models, which are showing their prominence by trending their activities based on the characteristics of the MZ generation, who have a variety of characters including their main job and constantly pursue unique experiences.

– Google translation.