Creative content company ESteem and SIDUS studio X, which produces and operates Korea’s first virtual influencer, will co-manage’ROZY’.

ESteem, which is creating new trends in the fields of fashion as well as beauty and lifestyle, signed a joint management agreement for the systematic and professional activities of ROZY, the first virtual influencer of SIDUS studio X, the first virtual influencer in Korea. Revealed.

Following the joint management agreement, ROZY’s activities, which were operated mainly on SNS, will be expanded to media that can be accessed by a wider audience, such as magazines and broadcasting activities. She has already filmed the May issue of the high-end fashion magazine <W Korea> with Irene, a top model and global influencer under ESteem, and is expected to work as Korea’s first virtual editor in the future.

In addition, ROZY is planning to enter the global market through ESteem’s network. As a result, ROZY’s future moves are paying attention to grow into a global influencer such as “Imma” of Japan, a famous overseas virtual influencer, and “Lil Miquela,” a mixed race between Brazil and Spain.

The reason why the co-management of ESteem and SIDUS studio X is getting more attention is that the meeting between the two companies is not limited to ROZY’s joint management, but also has in mind the co-development of virtual humans with various directions. It is planning to expand to professional management.

Meanwhile, the virtual influencer market is expected to grow to a scale of 14 trillion within 5 years, and the meeting between ESteem and SIDUS studio X is expected to lead the future digital trend as well as take the Korean virtual market to the next level.

– Google translation.