The virtual influencer ROZY is expanding its influence beyond social media to the TV realm.
ROZY, Korea’s first virtual influencer, has been selected as the sole model for Shinhanlife’s integrated advertisement, and from this month, it plans to take a step closer to the public through various media including TV, bus and outdoor advertisements.
ROZY, who started activities in August last year and currently has over 20,000 followers on Instagram, is already GenZ (since 1995) with an oriental mask, a 171cm Western body shape, a unique fashion sense, and a free-spirited and sociable personality. Born Generation Z), they are known as celebrities. In the meantime, there have been cases of collaboration with fashion and cosmetics brands, such as photo shoots, but Shinhanlife is the first to be active in TV commercials.
ROZY is a pure Korean name meaning ‘only one person’. At the age of 22, which never changes, she enjoys traveling, surfing, skateboarding, freediving, climbing, and running, and various other hobbies. In particular, she is a power influencer who is very concerned about the environment, and she is also working hard to spread a good influence, such as participating in the Zero Waste Challenge.
Shinhanlife Brand Team Team Leader Song Jung Ho said, “Shinhanlife, the new start of Shinhanlife and Orangelife, has chosen ROZY as the sole model for integrated advertising in order to approach the MZ generation more friendly by breaking the existing insurance advertising formula.” “We hope that the vision of Shinhanlife to provide a new and surprising life through ROZY will be well reflected.”
The CEO of sidus studio x, ROZY’s agency, also said, “ROZY is a form of new content desired by the times rather than for the purpose of profitability, and it is an existence that emphasizes communication rather than technology. Through Virtual Human’s development plan, we will grow into a global virtual influencer company.”
Starting with this Shinhanlife advertisement following a collaboration with Shudu, the world’s first digital supermodel, and a fashion magazine and cosmetic advertisement model, ROZY plans to actively engage in various fields beyond social media such as fashion, automobiles, food, and corporate PR.
On the other hand, the global virtual influencer market is growing rapidly, showing a free field of activity without time and space restrictions, expanding the scope of activities to all areas from fashion, advertising, music, and launching its own brand. Representative virtual influencers currently active around the world include Lil Miquela, who has 3 million Instagram followers and reached #47 on the Billboard chart through music releases, Shudu, the world’s first virtual supermodel, and Imma, the first virtual model in Japan. etc.
– Google translation.