ESteem’s models IRENE, LEE HYUNSHIN, and JUNG HAYOUNG were selected as the first models of the newly launched brand STORM.
STORM was a brand that was sensational among teenagers from the mid-1990s to the early 2000s, and discovered new models such as actors SONG SEUNGHEON and SO JI SUB, as well as KIM HA NEUL, causing a sensation in the fashion and pop culture world. Such STORM launched a brand new in 2021 after a license agreement with STORM LONDON in the UK.
IRENE, selected as the first model of the newly launched STORM, is expected to give a new sensation to the fashion industry by exuding influence on fashion people as a top model and global fashion influencer. Models LEE HYUNSHIN and JUNG HAYOUNG, selected as the first models of the new STORM together with IRENE, are also attracting many expectations to develop their attractiveness as a trendy and free-spirited MZ generation with STORM.
In particular, in the released 2021 S/S season pictorial, IRENE, LEE HYUNSHIN, and JUNG HAYOUNG showed a unique emotional appearance by understanding and empathizing with the MZ generation by unfolding a look and mood that can well express the generation. In addition to the pictorial, the “STORM Insight Movie” in the form of a short web drama was also able to attract the attention of viewers by showing different charms in three different colors.
On the other hand, models IRENE, LEE HYUNSHIN, and JUNG HAYOUNG, selected as the first models of the newly launched brand STORM, are developing various activities at home and abroad as models under ESteem.
– Google translation.